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Course Description

Category Management for a retail buying and merchandising team requires understanding how different product groups and placement play a specific strategic role within each store. Balancing the right assortments, shelf space, and product placement decisions is directly related to shopper satisfaction, brand growth, efficient inventory management and profitability. In this course students will learn the foundations of category management theory, how to build effective planograms, the importance of collaborations between retail buyers and their suppliers/vendors, along with the strategies used across different categories in apparel, food and consumer packaged goods, toys, hardware and more.

Requisites

Prerequisites: CRMG 400

Relevant Programs

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Course Sections

Class Number
1783
Type
LEC
Dates
May 04, 2020 to Jul 25, 2020
Delivery Options
Online  
Compulsory Fees
Domestic Fee non-credit $571.00 Click here to get more information
International Fee non-credit $0.00 Click here to get more information