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Course Description

This course exposes students to the fundamental concepts and strategies related to marketing in sport and recreation organizations. The course adopts an applied approach and emphasizes university/college, technology, sport sponsorship, focusing on the practical application of theory. Topics include the Canadian sport industry, sport brands, media and distribution, promotion and events.

Requisites

Prerequisite:  CMKT 100 or HTM 302 or Direct Entry 
Antirequisite: MKT 827

Relevant Programs

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Thank you for your interest in this course. It is not scheduled for the current academic year.

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