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Course Description

The course introduces the key theoretical concepts to the understanding of consumer behaviour. Building on this foundation the retail/consumer relationship will be examined through the case study method. Topics such as the retail brand, consumer research and value equations will be introduced and examined.

Requisites

Prerequisite: CRMG 200
Antirequisites: CMKT 400 and MKT 502

Relevant Programs

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Course Sections

Class Number
1781
Type
LEC
Dates
May 04, 2020 to Jul 25, 2020
Delivery Options
Online  
Fees
Domestic Fee non-credit $699.22 Click here to get more information
International Fee non-credit $0.00 Click here to get more information