Loading...

Course Description

The course introduces the key theoretical concepts to the understanding of consumer behaviour. Building on this foundation the retail/consumer relationship will be examined through the case study method. Topics such as the retail brand, consumer research and value equations will be introduced and examined.

Requisites

Prerequisite: CRMG 200
Antirequisites: CMKT 400 and MKT 502

Relevant Programs

Loading...

Course Sections

Class Number
1781
Type
LEC
Dates
May 04, 2020 to Jul 25, 2020
Delivery Options
Online  
Compulsory Fees
Domestic Fee non-credit $688.91 Click here to get more information
International Fee non-credit $0.00 Click here to get more information