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Course Description

This quantitative course advances and enhances skill with marketing metrics through experience with relational databases, data preparation, data analysis, predictive modeling, and common software suites. Using case studies and spreadsheets, students gain insight into when and how to apply data modeling techniques, such as linear regression, logistic regression, decision trees, neural analysis and customer clustering, and their role in strategic decision-making and market plan development. (Transfer credits will not be granted).

Requisites

Prerequisite: CMKT 500

Relevant Programs

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Course Sections

Class Number
1585
Type
LEC
Days
Th
Time
6:00PM to 9:00PM
Dates
May 07, 2020 to Jul 30, 2020
Schedule
Contact Hours
39.0
Location
  • Online
Delivery Options
online  
Fees
Domestic Fee non-credit $581.31 Click here to get more information
International Fee non-credit $0.00 Click here to get more information