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Course Description

This course examines the role of marketing research in making strategic marketing decisions through the application and use of the scientific method and traditional quantitative and qualitative marketing research tools. Students hone their quantitative skills by developing a deeper understanding of the importance of large datasets, Web analytics and secondary analysis, and the role of financial and other marketing metric data in evidence-based and ethical decision-making. Group project work develops communication and teamwork skills.

Requisites

Prerequisite: CMKT 300

Relevant Programs

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Course Sections

Class Number
5525
Type
LEC
Dates
Sep 14, 2020 to Dec 18, 2020
Delivery Options
Online  
Fees
Domestic Fee non-credit $579.78 Click here to get more information
International Fee non-credit $0.00 Click here to get more information