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Course Description

This course is an introduction to design management principles and best practices. It explores the link between design and the managing of design business activities. It outlines the function of the design manager as the orchestrator of other creative professionals including designers, technologists, and administrators. Topics include leadership and team building; multidisciplinary alliances; client relationships; designer/client contracts; the studio environment; and corporate culture and organizational frameworks. (Equivalent to IDE 302.)

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