Course Description

Great retail is about creating a consistent experience across all channels and touchpoints with customers. This includes having a holistic strategy, known as the Omni-channel approach, to manage service and distribution channels that includes brick and mortar stores, online, mobile, catalogs, and more. For this reason, it is critical that all retail students understand how these channels function together, as well as the beneficial outcomes (e.g., customer satisfaction) of operating an integrative omni-channel business. The course helps students to develop skills to analyze a firm's omni-channel strategy and recommend solutions to help meet customers' needs. Further, students will learn different techniques and strategies on how to optimize the channel operations of a business.


The prerequisite may be waived if the student has specific professional experience. Individuals who do not have the prerequisite and who wish to take this course must contact the Academic Coordinator, Sean Sedlezky, at ssedlezk@ryerson.ca for more information.




Prerequisite: CITM 350 or CRMG 200 or CITM 550

Relevant Programs


Course Sections

Class Number
Jan 18, 2021 to Apr 23, 2021
Delivery Options
Domestic Fee non-credit $579.78 Click here to get more information
International Fee non-credit $0.00 Click here to get more information