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Course Description

When a nonprofit organization understands its many audiences and employs effective marketing approaches, it can achieve positive results including increased funding and donations, motivated staff and volunteers, informed clients, greater public support and influence. This course provides an overview of how marketing strategy supports and drives the nonprofit mission. Students learn about the role of marketing in organizational strategy and explore topics related to branding, competition, social media, market research, evaluation, ethics, and inclusion.

Requisites

Antirequisite: CMKT 100

Relevant Programs

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Course Sections

Class Number
5487
Type
LEC
Days
M
Time
6:30PM to 9:30PM
Dates
Sep 09, 2019 to Dec 09, 2019
Schedule
Contact Hours
39.0
Location
  • Downtown
Delivery Options
Classroom  
Compulsory Fees
Domestic Fee non-credit $575.79 Click here to get more information
International Fee non-credit $0.00 Click here to get more information
Class Number
5434
Type
LEC
Dates
Jan 13, 2020 to Apr 18, 2020
Delivery Options
Online  
Compulsory Fees
Domestic Fee non-credit $575.79 Click here to get more information
International Fee non-credit $0.00 Click here to get more information