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Course Description

This capstone course provides students with the opportunity to work in groups to develop a complete integrated marketing plan for a real client. The plan includes a complete set of actionable tactical and strategic recommendations based on primary and secondary research that addresses the client's problems and issues and identifies future opportunities. There is a strong emphasis on interpersonal skills as students manage their project timelines and their relationship with their client. (Transfer credits will not be granted).

Requisites

Prerequisite: CMKT 600 and CMKT 702
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Thank you for your interest in this course. It is not scheduled for the current academic year.

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