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Course Description

This capstone course provides students with the opportunity to work in groups to develop a complete integrated marketing plan for a real client. The plan includes a complete set of actionable tactical and strategic recommendations based on primary and secondary research that addresses the client's problems and issues and identifies future opportunities. There is a strong emphasis on interpersonal skills as students manage their project timelines and their relationship with their client. (Transfer credits will not be granted).

Requisites

Prerequisite: CMKT 600 and CMKT 702
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Course Sections

Class Number
1998
Type
LEC
Days
T
Time
6:00PM to 9:00PM
Dates
May 05, 2020 to Jul 28, 2020
Schedule
Contact Hours
39.0
Location
  • Online
Delivery Options
online  
Fees
Domestic Fee non-credit $581.31 Click here to get more information
International Fee non-credit $0.00 Click here to get more information