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Course Description

Basic marketing principles are applied to world markets. Emphasis in the course is given to the analysis of economic, political, cultural and social factors. This course also covers conditions relevant to the implementation of marketing strategies in world markets. (Formerly IBS 522 and MKT 522)

Notes

This course is fully online and asynchronous, meaning you typically will not have to be online at specific times. You will engage in course-related activities through online tools such as announcements, discussions, and email. Your course learning will be based on weekly module content and activities that you can go through independently. Note: there are still deadlines for assignment submissions, and you may be expected to participate in discussion board interactions with your peers on a regular basis.
 
Your instructor may also include occasional scheduled sessions for Q&As and other discussion activities, using web conferencing tools such as Zoom and Google Meet. More details will be included in your course outline available on the first day of class.

Requisites

Prerequisite: CMKT 100 or HTM 302 or Direct Entry

Relevant Programs

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Course Sections

Class Number
5523
Type
LEC
Dates
Jan 18, 2021 to Apr 23, 2021
Delivery Options
Online  
Fees
Domestic Fee non-credit $579.78 Click here to get more information
International Fee non-credit $0.00 Click here to get more information
Class Number
1074
Type
LEC
Dates
May 03, 2021 to Jul 30, 2021
Delivery Options
Online  
Fees
Domestic Fee non-credit $579.78 Click here to get more information
International Fee non-credit $0.00 Click here to get more information
Class Number
1340
Type
LEC
Dates
May 03, 2021 to Jul 30, 2021
Delivery Options
Online  
Fees
Domestic Fee non-credit $579.78 Click here to get more information
International Fee non-credit $0.00 Click here to get more information