Marketing communications is in a state of transformation. This program is for students who want to learn more about how marketers can incorporate social media into their marketing plans and measure its impact; it integrates marketing metrics, marketing communications, and consumer behaviour.
Course Series Requirements
- Successful completion of 3 required courses
The courses in this program may be applied to the Strategic Marketing certificate.
Questions? Contact Armand Gervais, Academic Coordinator.
Phone: 416-979-5000, ext. 2489