Marketing communications is in a state of transformation. This program is for students who want to learn more about how marketers can incorporate social media into their marketing plans and measure its impact; it integrates marketing metrics, marketing communications, and consumer behaviour.

Course Series Requirements

  • Successful completion of 3 required courses
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Related Certificate

The courses in this program may be applied to the Strategic Marketing certificate.

Contact Us

Questions? Contact Armand Gervais, Academic Coordinator.

Phone:  416-979-5000, ext. 2489
Email:  agervais@ryerson.ca

Additional Details