Course Description

Successful online shopping websites for products and services rely on relevant traffic from search engines, achievable through Search Engine Optimization (SEO). SEO skills are learned through project-based applications, where activities are completed and objectives met that build on an actual ecommerce SEO project. Techniques learned relate to key word selection, key word placement, refactoring website content, and optimization methods for SEO. Results are run through a captive search engine simulation to improve a site's search rankings.

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