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Course Description

This course will introduce the broad scope of marketing avenues for children's books in Canada, including traditional media, social media, and online strategies. Students will analyze the challenges of the children's publishing sector by close examination of recent case studies and marketing campaigns. Specific topics include market research, managing the marketing budget, author interviews and tours, targeting reviews, how to write a press release and other promotional copy, and working as a sales representative.

Relevant Programs

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Course Sections

Class Number
1171
Type
LEC
Days
W
Time
6:30PM to 9:30PM
Dates
May 13, 2020 to Jun 24, 2020
Schedule
Contact Hours
21.0
Location
  • Downtown
Delivery Options
Classroom  
Compulsory Fees
Domestic Fee non-credit $466.06 Click here to get more information
International Fee non-credit $0.00 Click here to get more information