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Course Description

This course will introduce the broad scope of marketing avenues for children's books in Canada, including traditional media, social media, and online strategies. Students will analyze the challenges of the children's publishing sector by close examination of recent case studies and marketing campaigns. Specific topics include market research, managing the marketing budget, author interviews and tours, targeting reviews, how to write a press release and other promotional copy, and working as a sales representative.

Relevant Programs

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Course Sections

Class Number
2227
Type
LEC
Dates
May 04, 2020 to Jun 20, 2020
Delivery Options
Online  
Fees
Domestic Fee non-credit $466.06 Click here to get more information
International Fee non-credit $0.00 Click here to get more information