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Course Description

A strong and lasting reputation is an organization's most important attribute. Establishing and enhancing this intangible asset is a complex and intensive process. This course will examine the role of the public relations practitioner in building, enhancing, and managing an organization's reputation.

Requisites

Prerequisite: CDPR 100 or CDPR 201

Relevant Programs

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Thank you for your interest in this course. It is not scheduled for the current academic year.

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