Course DescriptionUnderstanding and researching the components of a marketing strategy is vital to positioning individual art, a creative service, or an organization. This course covers pricing the creative product or service; identifying, reaching, engaging, and retaining an audience; required human and financial resources; and how to evaluate efforts for improvement. The strategies of traditional marketing techniques are examined within this context.
NotesNote: For more information, please see www.ryerson.ca/ce/aeadmin.
- Arts and Entertainment Administration : Required Courses