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Course Description

Understanding and researching the components of a marketing strategy is vital to positioning individual art, a creative service, or an organization. This course covers pricing the creative product or service; identifying, reaching, engaging, and retaining an audience; required human and financial resources; and how to evaluate efforts for improvement. The strategies of traditional marketing techniques are examined within this context.

Notes

Note: For more information, please see www.ryerson.ca/ce/aeadmin.

Relevant Programs

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Course Sections

Class Number
5183
Type
LEC
Days
M
Time
6:30PM to 9:30PM
Dates
Jan 13, 2020 to Mar 02, 2020
Schedule
Contact Hours
21.0
Location
  • Downtown
Delivery Options
Classroom  
Compulsory Fees
Domestic Fee non-credit $365.17 Click here to get more information
International Fee non-credit $0.00 Click here to get more information