CDFP 312 - Art Direction for Ad Agencies

Course Description

For photographers and visual designers, this course offers an in-depth look at what Art Directors do, not only as ad designers but as conceptual creators of print, broadcast and digital solutions: developing creative for a variety of media channels. Students will be challenged to come up with creative solutions to marketing problems taken right out of the real world of advertising. It’s all about thinking and creating a range of creative communication solutions to clients problems. 

Notes

Relevant Programs

• Creative Photography : Required Courses (select 3)
• Photography Studies : Electives: 19.5-Hour Courses