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Course Description

This course will examine best-practices in crisis communication, a fundamental and increasingly important part of public relations practice that involves rapid execution and the potential use of a wide range of public relations tactics to protect and sustain an organization's reputation and its ability to function. Pragmatic, workable strategies will provide students with the background they
need to recognize a crisis situation, select the correct strategies and execute them using the appropriate teams and tactics.
 

Requisites

Prerequisite: CDPR 100

Relevant Programs

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Course Sections

Class Number
1372
Type
LEC
Dates
Mar 11, 2021 to Apr 29, 2021
Delivery Options
Online  
Fees
Domestic Fee non-credit $504.04 Click here to get more information
International Fee non-credit $0.00 Click here to get more information