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Course Description

This course will explore the impact of social media on the role of the public relations practitioner. It will identify and review in detail principles for effective engagement with stakeholders and customers, using core social media tools for listening, messaging, relationship building and participating in social networks and other online communities.

Requisites

Prerequisite: CDPR 100 or CDPR 201

Relevant Programs

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Course Sections

Class Number
2233
Type
LEC
Dates
May 04, 2020 to Jul 25, 2020
Delivery Options
Online  
Fees
Domestic Fee non-credit $837.68 Click here to get more information
International Fee non-credit $0.00 Click here to get more information