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Course Description

This course will explore the impact of social media on the role of the public relations practitioner. It will identify and review in detail principles for effective engagement with stakeholders and customers, using core social media tools for listening, messaging, relationship building and participating in social networks and other online communities.

Requisites

Prerequisite: CDPR 100 or CDPR 201

Relevant Programs

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Course Sections

Class Number
6275
Type
LEC
Days
T
Time
6:30PM to 9:30PM
Dates
Jan 14, 2020 to Apr 14, 2020
Schedule
Contact Hours
3.0
Location
  • Downtown
Delivery Options
Classroom  
Compulsory Fees
Domestic Fee non-credit $827.37 Click here to get more information
International Fee non-credit $0.00 Click here to get more information
Class Number
1178
Type
LEC
Days
M, W
Time
6:30PM to 9:30PM
Dates
Jun 22, 2020 to Aug 10, 2020
Schedule
Contact Hours
39.0
Location
  • Downtown
Delivery Options
Classroom  
Compulsory Fees
Domestic Fee non-credit $827.37 Click here to get more information
International Fee non-credit $0.00 Click here to get more information