Course DescriptionStudents work individually or in groups to complete a research project for an organization, association or company. The project includes primary and secondary research that addresses the client's problems and issues and identifies future opportunities through a set of actionable recommendations. There is a strong emphasis on interpersonal skills as students manage their project deliverables and their relationship with the client.
RequisitesDepartment Consent Required
- Strategic Marketing : Electives (select 4 or 5)