CMKT 829 - International Sport Marketing

Course Description

This course exposes students to the concepts and theories related to marketing in international sports organizations. The course adopts an applied approach and emphasizes both professional and Olympic sport, focusing on the practical application of theory. Topics include sport agents, marketing world sporting events, financing, marketing sport facilities, ambush marketing, events sponsorship, and anti-doping.

Requisites

Prerequisite: CMKT 100 or HTM 302 or Direct Entry
Antirequisite: MKT 827

Relevant Programs

Strategic Marketing Management : Electives (select 4 or 5)