Course Description

This course exposes students to the fundamental concepts and strategies related to marketing in sport and recreation organizations. The course adopts an applied approach and emphasizes university/college, technology, sport sponsorship, focusing on the practical application of theory. Topics include the Canadian sport industry, sport brands, media and distribution, promotion and events.


Prerequisite:  CMKT 100 or HTM 302 or Direct Entry 
Antirequisite: MKT 827

Relevant Programs


Thank you for your interest in this course. Unfortunately, it is not scheduled for the Spring 2020 term.

Please browse our courses available this term.