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Course Description

Generating publicity for a book and author plays a key role in a publisher's overall marketing plan. The quality of publicity can determine whether a book succeeds or not. In today's publishing world, creative publicity counts; the competition for people's attention is fierce. This course looks at the many types of book publicity practised today. These include author media appearances, special events, tours, and a growing number of online initiatives. We will discuss campaigns, trade shows, and the need to position clearly the book and author. Students will look at case studies, undertake research, and create media kit materials. The course will also introduce the related field of public relations, which includes developing a publisher profile, improving brand awareness, involvement in the community, and occasionally a little crisis control.

Notes

This course is offered in the Spring/Summer term as part of 'Publishing Intensive' (CDPB 999). 

Relevant Programs

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Course Sections

Class Number
5294
Type
LEC
Days
Th
Time
6:30PM to 9:30PM
Dates
Sep 12, 2019 to Dec 12, 2019
Schedule
Contact Hours
39.0
Location
  • Downtown
Delivery Options
Classroom  
Compulsory Fees
Domestic Fee non-credit $818.83 Click here to get more information
International Fee non-credit $0.00 Click here to get more information
Class Number
5244
Type
LEC
Dates
Jan 13, 2020 to Apr 18, 2020
Delivery Options
Online  
Compulsory Fees
Domestic Fee non-credit $818.83 Click here to get more information
International Fee non-credit $0.00 Click here to get more information