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Course Description

This course will explore how organizations leverage channels of distribution for value creation and competitive advantage. It delves into strategies that companies use to bring products and services from their point of origin to their point of consumption. Product proliferation, media fragmentation, retailer power and the internet have required excellence in channel design and management. The course will cover key concepts and strategies related to channel management, in light of traditional and new channels of distribution.

Requisites

Prerequisites: CRMG 200 and CMKT 100

Relevant Programs

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Course Sections

Class Number
5812
Type
LEC
Dates
Sep 09, 2019 to Dec 07, 2019
Delivery Options
Online  
Compulsory Fees
Domestic Fee non-credit $639.87 Click here to get more information
International Fee non-credit $0.00 Click here to get more information