Course Description

The quality of service that customers experience in retail settings is affected by many factors. As a result, the challenge for retailers is to provide an environment that instills a focus on customers and delivers the service required to satisfy those customers. This course introduces students to service quality management frameworks and principles. It examines how these principles are reflected in key organizational and management strategies, particularly those related to the management of the retail workforce.


This course is part of the Retail Operations Course Series. 





Prerequisite: CRMG 200
Antirequisite: CHTH 102

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