CMKT 510 - Innovations in Marketing

Course Description

This course focuses on understanding current issues, trends and challenges facing marketers from the perspective of marketing theory, marketing metrics, and IT tools and capabilities. Issues include brand equity, the social web, advertising and communication, business to business marketing, "green" marketing, marketing and public policy and product/service innovation. (Transfer credits will not be granted).

Sample Course Outline

Distance Course Outline (subject to change)

Requisites

Prerequisite: CMKT 400 or CRMG 302

Relevant Programs

Marketing Innovation : Electives (select 1)
Social Media Marketing : Required Courses
Strategic Marketing Management : Electives (select 4 or 5)