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Course Description

This course focuses on understanding current issues, trends and challenges facing marketers from the perspective of marketing theory, marketing metrics, and IT tools and capabilities. Issues include brand equity, the social web, advertising and communication, business to business marketing, "green" marketing, marketing and public policy and product/service innovation. (Transfer credits will not be granted).

Requisites

Prerequisite: CMKT 400 or CRMG 302

Relevant Programs

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Course Sections

Class Number
5654
Type
LEC
Dates
Sep 09, 2019 to Dec 07, 2019
Delivery Options
Online  
Compulsory Fees
Domestic Fee non-credit $571.00 Click here to get more information
International Fee non-credit $0.00 Click here to get more information
Class Number
5580
Type
LEC
Dates
Jan 13, 2020 to Apr 18, 2020
Delivery Options
Online  
Compulsory Fees
Domestic Fee non-credit $571.00 Click here to get more information
International Fee non-credit $0.00 Click here to get more information
Class Number
1583
Type
LEC
Dates
May 04, 2020 to Jul 25, 2020
Delivery Options
Online  
Compulsory Fees
Domestic Fee non-credit $571.00 Click here to get more information
International Fee non-credit $0.00 Click here to get more information