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Course Description

The online world is becoming more social and therefore more like the offline world. This shift has changed the nature of marketing from one-way mass communication to a conversation. This course uses social science theories to understand consumers and design effective marketing strategies with an emphasis on digital media applications. This theoretical course is fundamental to analyzing, interpreting, and understanding the personal, psychological, social, and economic aspects of the marketing environment.

Requisites

Prerequisite: CMKT 300
Antirequisites: MKT 502, RMG 302

Relevant Programs

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Course Sections

Class Number
5578
Type
LEC
Dates
Jan 13, 2020 to Apr 18, 2020
Delivery Options
Online  
Fees
Domestic Fee non-credit $581.31 Click here to get more information
International Fee non-credit $0.00 Click here to get more information
Class Number
1580
Type
LEC
Dates
May 04, 2020 to Jul 25, 2020
Delivery Options
Online  
Fees
Domestic Fee non-credit $581.31 Click here to get more information
International Fee non-credit $0.00 Click here to get more information
Class Number
1579
Type
LEC
Days
T
Time
6:00PM to 9:00PM
Dates
May 05, 2020 to Jul 28, 2020
Schedule
Contact Hours
39.0
Location
  • Downtown
Delivery Options
Classroom  
Fees
Domestic Fee non-credit $581.31 Click here to get more information
International Fee non-credit $0.00 Click here to get more information