Loading...

Course Description

The online world is becoming more social and therefore more like the offline world. This shift has changed the nature of marketing from one-way mass communication to a conversation. This course uses social science theories to understand consumers and design effective marketing strategies with an emphasis on digital media applications. This theoretical course is fundamental to analyzing, interpreting, and understanding the personal, psychological, social, and economic aspects of the marketing environment.

Requisites

Prerequisite: CMKT 300
Antirequisites: MKT 502, RMG 302

Relevant Programs

Loading...

Course Sections

Class Number
5524
Type
LEC
Dates
Sep 14, 2020 to Dec 18, 2020
Delivery Options
Online  
Fees
Domestic Fee non-credit $579.78 Click here to get more information
International Fee non-credit $0.00 Click here to get more information