CMKT 300 - Marketing Metrics and Analysis
25615
Delivery Options
Classroom
Loading...
Course Description
This course provides students with state-of-the-art contemporary demand and supply marketing metrics and analytic tools, such as marketing research, share of mind, margins and profits, product, sales force, and channel management, advertising media and web metrics to integrate marketing performance with the firm's strategic thrusts and corporate finances. Students are introduced to the case method as a model for critically analyzing situations and developing evidence-based, ethical decision-making skills using marketing theory and marketing metrics.Sample Course Outline
Distance Course Outline (subject to change)Notes
Department Consent Required: Please contact ce@torontomu.ca for consent to enrol in this course. Include your student number and full name in the email.
This section is reserved for Continuing Education students. Undergraduate students should enrol in an Undergraduate section of this course through the Course Intentions process or during open enrolment on MyServiceHub.
Relevant Programs
- Marketing Innovation : Required Courses
- Marketing Research : Required Courses
- Social Media Marketing : Required Courses
- Strategic Marketing Management : Required Courses
Loading...
Course Sections