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Course Description

This course provides students with state-of-the-art contemporary demand and supply marketing metrics and analytic tools, such as marketing research, share of mind, margins and profits, product, sales force, and channel management, advertising media and web metrics to integrate marketing performance with the firm's strategic thrusts and corporate finances. Students are introduced to the case method as a model for critically analyzing situations and developing evidence-based, ethical decision-making skills using marketing theory and marketing metrics.

Requisites

Prerequisite: CMKT 100 or HTM 302 or  Direct Entry 

Relevant Programs

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Course Sections

Class Number
5577
Type
LEC
Dates
Jan 13, 2020 to Apr 18, 2020
Delivery Options
Online  
Fees
Domestic Fee non-credit $581.31 Click here to get more information
International Fee non-credit $0.00 Click here to get more information
Class Number
5576
Type
LEC
Dates
Jan 13, 2020 to Apr 18, 2020
Delivery Options
Online  
Fees
Domestic Fee non-credit $581.31 Click here to get more information
International Fee non-credit $0.00 Click here to get more information
Class Number
1578
Type
LEC
Dates
May 04, 2020 to Jul 25, 2020
Delivery Options
Online  
Fees
Domestic Fee non-credit $581.31 Click here to get more information
International Fee non-credit $0.00 Click here to get more information
Class Number
1577
Type
LEC
Days
W
Time
6:00PM to 9:00PM
Dates
May 06, 2020 to Aug 05, 2020
Schedule
Contact Hours
39.0
Location
  • Downtown
Delivery Options
Classroom  
Fees
Domestic Fee non-credit $581.31 Click here to get more information
International Fee non-credit $0.00 Click here to get more information