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Course Description

This course provides students with state-of-the-art contemporary demand and supply marketing metrics and analytic tools, such as marketing research, share of mind, margins and profits, product, sales force, and channel management, advertising media and web metrics to integrate marketing performance with the firm's strategic thrusts and corporate finances. Students are introduced to the case method as a model for critically analyzing situations and developing evidence-based, ethical decision-making skills using marketing theory and marketing metrics.

Requisites

Prerequisite: CMKT 100 or HTM 302 or  Direct Entry 

Relevant Programs

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Course Sections

Class Number
5522
Type
LEC
Dates
Sep 14, 2020 to Dec 18, 2020
Delivery Options
Online  
Fees
Domestic Fee non-credit $579.78 Click here to get more information
International Fee non-credit $0.00 Click here to get more information
Class Number
5523
Type
LEC
Dates
Sep 14, 2020 to Dec 18, 2020
Delivery Options
Online  
Fees
domestic non-credit $579.78 Click here to get more information
International Fee non-credit $0.00 Click here to get more information