Course DescriptionThis course will explore the theory and practice of the key PR function of internal communications management. A discussion of the management and planning of internal communications, the politics of organizations and needs of employees, together with practical applications of traditional and social media, will provide students with the tools to advise senior management and effectively deal with internal audiences.
Sample Course OutlineDistance Course Outline (subject to change)
RequisitesPrerequisite: CDPR 100 or CDPR 201
- Public Relations : Electives: 39-Hour Courses