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Course Description

This course will provide students with strategies and tactics to develop and deliver effective media relations activities, including relationship building, media planning, media training, and interviews, along with supporting materials such as media releases, media kits, media conferences, and Q&As.

Requisites

Prerequisite: CDPR 100 or CDPR 201

Relevant Programs

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Course Sections

Class Number
5262
Type
LEC
Dates
Jan 13, 2020 to Apr 18, 2020
Delivery Options
Online  
Compulsory Fees
Domestic Fee non-credit $827.37 Click here to get more information
International Fee non-credit $0.00 Click here to get more information