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Course Description

This course provides an opportunity for learners to apply techniques of research and evaluation to investigate public relations issues. Students will learn both qualitative and quantitative strategies for public relations practice. Working both individually and in small groups, student will conduct a systematic secondary research report and a primary research report; learn to create and apply online metrics platforms; and conduct a study of an organizational public relations campaign.

Requisites

Prerequisite: CDPR 100 or CDPR 201

Relevant Programs

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Course Sections

Class Number
5261
Type
LEC
Dates
Jan 13, 2020 to Apr 18, 2020
Delivery Options
Online  
Compulsory Fees
Domestic Fee non-credit $827.37 Click here to get more information
International Fee non-credit $0.00 Click here to get more information
Optional Fees
CESAR (AY2019-2020) $7.65
Canadian Federation of Students (CE) (AY2019-2020) $2.66