Course Description

We live in an age of "spin." We are bombarded by prepackaged messages from politicians, lobbyists, business leaders and official "spokespeople" of all kinds. We are getting a lot of strategic communication but not much real communication. Sometimes it's hard to know where to turn to find the "truth." Historically, we've looked to the media for that, but all too often these days, the press seems to be seduced by spin as well, just another branch of the "spindustry." This course examines the complex relationship between the PR industry and the mass media, the pervasiveness of spin in contemporary society, and the impact it has on us.


Instructor: Ira Basen is a veteran CBC producer and former executive producer of CBC Radio's Sunday Morning. He is completing a book on spin.

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