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Course Description

This course analyzes current methods used in targeting and reaching an audience. Specific topics include marketing techniques; market research; managing the promotion budget; liaison with authors and editors; decision to reprint; writing of blurbs and promotional copy; preparation of catalogues and flyers; direct mail; advertising; author interviews and tours; targeting reviews; selling excerpts to magazines and newspapers; arranging displays at conferences and exhibits; special promotions; marketing and selling on the Internet; distribution and dealing with sales representatives, book clubs, and booksellers; working as a sales representative.

Relevant Programs

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Course Sections

Class Number
5293
Type
LEC
Days
W
Time
6:30PM to 9:30PM
Dates
Sep 11, 2019 to Dec 11, 2019
Schedule
Contact Hours
39.0
Location
  • Downtown
Delivery Options
Classroom  
Compulsory Fees
Domestic Fee non-credit $818.83 Click here to get more information
International Fee non-credit $0.00 Click here to get more information
Class Number
5243
Type
LEC
Dates
Jan 13, 2020 to Apr 18, 2020
Delivery Options
Online  
Compulsory Fees
Domestic Fee non-credit $818.83 Click here to get more information
International Fee non-credit $0.00 Click here to get more information