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Course Description

This course presents Canadian publishing through the lens of sales and marketing. Specific topics include the sales cycle, sell-in, conferences, creating goals, differentiating between accounts, current methods of targeting and researching an audience, and using industry tools like BookNet Canada. You'll learn book marketing techniques like how to write catalogue copy, social media strategies, and how to create a campaign. This course prepares you for a career as a sales and marketing professional in publishing.

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