Loading...

Course Description

This course focuses on the unique challenges faced by Canadian-based service industry companies, such as banks, restaurants, airlines, hotels and insurance. It explores marketing strategies utilized by these firms to improve customer retention, increase customer value and outperform competitors. Students work in groups to complete a marketing plan for a new or existing service, either B2B, B2C, government or not-for-profit by integrating and applying their knowledge of marketing functions and by employing both quantitative and qualitative analytical tools.

Requisites

Prerequisite: CMKT 100 or HTM 302 or Direct Entry 

Relevant Programs

Loading...

Course Sections

Class Number
5659
Type
LEC
Dates
Sep 09, 2019 to Dec 07, 2019
Delivery Options
Online  
Compulsory Fees
Domestic Fee non-credit $571.00 Click here to get more information
International Fee non-credit $0.00 Click here to get more information
Class Number
5585
Type
LEC
Dates
Jan 13, 2020 to Apr 18, 2020
Delivery Options
Online  
Compulsory Fees
Domestic Fee non-credit $571.00 Click here to get more information
International Fee non-credit $0.00 Click here to get more information
Class Number
1586
Type
LEC
Dates
May 04, 2020 to Jul 25, 2020
Delivery Options
Online  
Compulsory Fees
Domestic Fee non-credit $571.00 Click here to get more information
International Fee non-credit $0.00 Click here to get more information