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Course Description

This course examines the creative process of creating new ideas for products and services, the business case that must be made to take an innovation to market, and the strategic formulation and implementation necessary to manage a product for success. Students use both quantitative and qualitative tools to analyze the market, the barriers to entry and the implementation challenges that must be addressed to turn an innovative idea into a marketing success.

Requisites

Prerequisite: CMKT 100 or HTM 302 or  Direct Entry 

Relevant Programs

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Course Sections

Class Number
1587
Type
LEC
Days
T
Time
6:00PM to 9:00PM
Dates
May 05, 2020 to Jul 28, 2020
Schedule
Contact Hours
39.0
Location
  • Downtown
Delivery Options
Classroom  
Fees
Domestic Fee non-credit $581.31 Click here to get more information
International Fee non-credit $0.00 Click here to get more information