CMKT 730 - Assessing/Managing Market Opportunities

Course Description

This course examines the creative process of creating new ideas for products and services, the business case that must be made to take an innovation to market, and the strategic formulation and implementation necessary to manage a product for success. Students use both quantitative and qualitative tools to analyze the market, the barriers to entry and the implementation challenges that must be addressed to turn an innovative idea into a marketing success.

Requisites

Prerequisite: CMKT 100 or HTM 302 or Direct Entry

Relevant Programs

Marketing Innovation : Required Courses
Strategic Marketing Management : Electives (select 4 or 5)