Loading...

Course Description

This course surveys practical, conceptual and methodological issues associated with the application of geographical techniques to retail marketing. A variety of GIS applications are introduced to delineate and analyse retail trade areas. The use of socioeconomic and demographic data at various spatial scales is emphasized. Methods include: geocoding, mapping, creation of market area profiles, population projections, clustering and interpretation of market segmentation data.

Relevant Programs

Loading...

Thank you for your interest in this course. Unfortunately, this course currently isn't available.

Please browse our courses for more options or check back later for updated scheduling.