CMKT 504 - Effective Persuasion

Course Description

This course covers the fundamentals of the sales process and personal persuasion in the business world. Students work individually and in groups to discuss the theories and practice of effective techniques for selling themselves, their ideas and/or their products to prospective employers and/or customers. Students participate in discussions and role playing to develop an ethical understanding of customer interface, and high level communication and interpersonal skills, which are the cornerstones for successful selling.

Notes

On-campus exam requirement: Your final exam will be written in person at the Toronto Metropolitan University campus. If you live more than 100 km from the TMU campus, you may arrange to write your exam off campus using an approved off-campus invigilation service. Details on your exam date and how to arrange off-campus invigilation can be found on the Exams for Online Courses webpage.

Please note: Online sections of this course are only available to Chang School Continuing Education students who are not currently pursuing a TMU undergraduate degree. Apply for permission to enrol in these sections

Requisites

Prerequisite: CMKT 100 or HTM 302 or Direct Entry
Antirequisite: HTM 604

Relevant Programs

Strategic Marketing Management : Electives (select 4 or 5)