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Course Description

This advanced course provides students with a deep understanding of the integration of all marketing functions, practices and theories in order to address strategic problems and challenges. Case studies, class discussions and small group projects with external clients allow students to apply their theoretical knowledge, and employ their IT and quantitative skills, while experiencing real business situations and the challenges of developing effective marketing strategies in a dynamic business environment. (Transfer credits will not be granted).

Requisites

Prerequisite: CMKT 500 and (CMKT 510 or CMKT 600)

Relevant Programs

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Course Sections

Class Number
6230
Type
LEC
Days
M
Time
6:00PM to 9:00PM
Dates
Jan 13, 2020 to Apr 13, 2020
Schedule
Contact Hours
3.0
Location
  • Downtown
Delivery Options
Classroom  
Fees
Domestic Fee non-credit $581.31 Click here to get more information
International Fee non-credit $0.00 Click here to get more information