CMKT 702 - Advanced Marketing Management

Course Description

This advanced course provides students with a deep understanding of the integration of all marketing functions, practices and theories in order to address strategic problems and challenges. Case studies, class discussions and small group projects with external clients allow students to apply their theoretical knowledge, and employ their IT and quantitative skills, while experiencing real business situations and the challenges of developing effective marketing strategies in a dynamic business environment. (Transfer credits will not be granted).

Requisites

Prerequisite: CMKT 500 and (CMKT 510 or CMKT 600)

Relevant Programs

Strategic Marketing Management : Electives (select 4 or 5)