Hospitality and Tourism destinations promote themselves by developing dynamic inviting websites. Destination management strategies must embrace information communication technologies. By critically examining different destination management systems, students will learn what makes a successful site now that the Internet is a major distribution tool. Students will be guided to use the Internet to compare destination websites, will learn how search engine optimization and social media can increase traffic and will create a website and measure its success.
Prerequisite: CITM 102
or Direct Entry