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Course Description

Basic marketing principles are applied to world markets. Emphasis in the course is given to the analysis of economic, political, cultural and social factors. This course also covers conditions relevant to the implementation of marketing strategies in world markets. (Formerly IBS 522 and MKT 522)

Requisites

Prerequisite: CMKT 100 or HTM 302 or Direct Entry

Relevant Programs

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Course Sections

Class Number
5373
Type
LEC
Dates
Jan 13, 2020 to Apr 18, 2020
Delivery Options
Online  
Fees
Domestic Fee non-credit $581.31 Click here to get more information
International Fee non-credit $0.00 Click here to get more information
Class Number
1328
Type
LEC
Dates
May 04, 2020 to Jul 25, 2020
Delivery Options
Online  
Fees
Domestic Fee non-credit $581.31 Click here to get more information
International Fee non-credit $0.00 Click here to get more information