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Course Description

This course introduces students to the fundamental building blocks of marketing: the theories, principles and concepts of market behaviour; marketing metrics and financial marketing; and the skills to leverage this knowledge with IT tools to execute marketing strategies. Students begin to develop the quantitative and qualitative skills and knowledge to make effective and ethical decisions in both the consumer and business markets. Topics include financial marketing, the marketing mix, environmental scanning, segmenting, targeting and positioning. Students planning to enter the Marketing Management Major must obtain a 2.67 GPA (B-) in this course.

Requisites

Antirequisite: CINP 912

Relevant Programs

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Course Sections

Class Number
5574
Type
LEC
Dates
Jan 13, 2020 to Apr 18, 2020
Delivery Options
Online  
Compulsory Fees
Domestic Fee non-credit $707.91 Click here to get more information
International Fee non-credit $0.00 Click here to get more information
Class Number
5573
Type
LEC
Dates
Jan 13, 2020 to Apr 18, 2020
Delivery Options
Online  
Compulsory Fees
Domestic Fee non-credit $707.91 Click here to get more information
International Fee non-credit $0.00 Click here to get more information
Class Number
5570
Type
LEC
Days
M
Time
6:00PM to 9:00PM
Dates
Jan 13, 2020 to Apr 13, 2020
Schedule
Contact Hours
39.0
Location
  • Downtown
Delivery Options
Classroom  
Compulsory Fees
Domestic Fee non-credit $707.91 Click here to get more information
International Fee non-credit $0.00 Click here to get more information
Class Number
5571
Type
LEC
Days
T
Time
6:30PM to 9:30PM
Dates
Jan 14, 2020 to Apr 14, 2020
Schedule
Contact Hours
39.0
Location
  • Downtown
Delivery Options
Classroom  
Compulsory Fees
Domestic Fee non-credit $707.91 Click here to get more information
International Fee non-credit $0.00 Click here to get more information
Class Number
5572
Type
LEC
Days
W
Time
6:30PM to 9:30PM
Dates
Jan 15, 2020 to Apr 15, 2020
Schedule
Contact Hours
39.0
Location
  • Downtown
Delivery Options
Classroom  
Compulsory Fees
Domestic Fee non-credit $707.91 Click here to get more information
International Fee non-credit $0.00 Click here to get more information
Class Number
1576
Type
LEC
Dates
May 04, 2020 to Jul 25, 2020
Delivery Options
Online  
Compulsory Fees
Domestic Fee non-credit $707.91 Click here to get more information
International Fee non-credit $0.00 Click here to get more information
Class Number
1574
Type
LEC
Days
T
Time
6:00PM to 9:00PM
Dates
May 05, 2020 to Jul 28, 2020
Schedule
Contact Hours
39.0
Location
  • Downtown
Delivery Options
Classroom  
Compulsory Fees
Domestic Fee non-credit $707.91 Click here to get more information
International Fee non-credit $0.00 Click here to get more information
Class Number
1573
Type
LEC
Days
T
Time
2:00PM to 5:00PM
Dates
May 05, 2020 to Jul 28, 2020
Schedule
Contact Hours
39.0
Location
  • Downtown
Delivery Options
Classroom  
Compulsory Fees
Domestic Fee non-credit $707.91 Click here to get more information
International Fee non-credit $0.00 Click here to get more information
Class Number
1575
Type
LEC
Days
Th
Time
2:00PM to 5:00PM
Dates
May 07, 2020 to Jul 30, 2020
Schedule
Contact Hours
39.0
Location
  • Downtown
Delivery Options
Classroom  
Compulsory Fees
Domestic Fee non-credit $707.91 Click here to get more information
International Fee non-credit $0.00 Click here to get more information