CMKT 100 - Principles of Marketing

Delivery Options Classroom

Course Description

This course introduces students to the fundamental building blocks of marketing: the theories, principles and concepts of market behaviour; marketing metrics and financial marketing; and the skills to leverage this knowledge with IT tools to execute marketing strategies. Students begin to develop the quantitative and qualitative skills and knowledge to make effective and ethical decisions in both the consumer and business markets. Topics include financial marketing, the marketing mix, environmental scanning, segmenting, targeting and positioning. Students planning to enter the Marketing Management Major must obtain a 2.67 GPA (B-) in this course.

Notes

Department Consent Required: Please contact ce@torontomu.ca for consent to enrol in this course. Include your student number and full name in the email.

This section is reserved for Continuing Education students. Undergraduate students should enrol in an Undergraduate section of this course through the Course Intentions process or during open enrolment on MyServiceHub.

Requisites

Antirequisite: HTM 302

Relevant Programs

Business Management : Required Courses
Entering Foreign Markets : Required Courses
Retail Management : Electives (select 4)
Strategic Marketing Management : Required Courses

Course Sections

CMKT 100 - FA0T

Spring/Summer 2024

Classroom

Tue, Thu 6:00PM - 9:00PM
Apr 30, 2024 to Jun 13, 2024

Available

$770.65

1925

LEC

T, Th

6:00PM to 9:00PM

Apr 30, 2024 to Jun 13, 2024

Schedule

View Details

42.0

Downtown

Classroom

Domestic Fee non-credit	$770.65	Click here to get more information
Domestic Out of Province Fee non-credit	$0.00	Click here to get more information
International Fee non-credit	$0.00	Click here to get more information