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Course Description

This course introduces students to the fundamental building blocks of marketing: the theories, principles and concepts of market behaviour; marketing metrics and financial marketing; and the skills to leverage this knowledge with IT tools to execute marketing strategies. Students begin to develop the quantitative and qualitative skills and knowledge to make effective and ethical decisions in both the consumer and business markets. Topics include financial marketing, the marketing mix, environmental scanning, segmenting, targeting and positioning. Students planning to enter the Marketing Management Major must obtain a 2.67 GPA (B-) in this course.

Notes

This course is fully online and asynchronous, meaning you typically will not have to be online at specific times. You will engage in course-related activities through online tools such as announcements, discussions, and email. Your course learning will be based on weekly module content and activities that you can go through independently. Note: there are still deadlines for assignment submissions, and you may be expected to participate in discussion board interactions with your peers on a regular basis.
 
Your instructor may also include occasional scheduled sessions for Q&As and other discussion activities, using web conferencing tools such as Zoom and Google Meet. More details will be included in your course outline available on the first day of class.

Requisites

Antirequisite: CINP 912

Relevant Programs

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Course Sections
Class Number
5748
Type
LEC
Dates
Sep 13, 2021 to Dec 17, 2021
Delivery Options
Online  
Fees
Domestic Fee non-credit $716.76 Click here to get more information
International Fee non-credit $0.00 Click here to get more information
Class Number
5751
Type
LEC
Dates
Sep 13, 2021 to Dec 17, 2021
Delivery Options
Online  
Fees
Domestic Fee non-credit $716.76 Click here to get more information
International Fee non-credit $0.00 Click here to get more information
Class Number
5734
Type
LEC
Dates
Jan 17, 2022 to Apr 23, 2022
Delivery Options
Online  
Fees
Domestic Fee non-credit $716.76 Click here to get more information
International Fee non-credit $0.00 Click here to get more information
Class Number
5735
Type
LEC
Dates
Jan 17, 2022 to Apr 23, 2022
Delivery Options
Online  
Fees
Domestic Fee non-credit $716.76 Click here to get more information
International Fee non-credit $0.00 Click here to get more information
Class Number
5736
Type
LEC
Dates
Jan 17, 2022 to Apr 23, 2022
Delivery Options
Online  
Fees
Domestic Fee non-credit $716.76 Click here to get more information
International Fee non-credit $0.00 Click here to get more information
Class Number
1463
Type
LEC
Dates
May 02, 2022 to Jul 29, 2022
Delivery Options
Online  
Fees
Domestic Fee non-credit $716.76 Click here to get more information
International Fee non-credit $0.00 Click here to get more information
Class Number
1464
Type
LEC
Dates
May 02, 2022 to Jul 29, 2022
Delivery Options
Online  
Fees
Domestic Fee non-credit $716.76 Click here to get more information
International Fee non-credit $0.00 Click here to get more information
Class Number
1465
Type
LEC
Dates
May 02, 2022 to Jul 29, 2022
Delivery Options
Online  
Fees
Domestic Fee non-credit $716.76 Click here to get more information
International Fee non-credit $0.00 Click here to get more information