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Course Description

This course introduces students to the fundamental building blocks of marketing: the theories, principles and concepts of market behaviour; marketing metrics and financial marketing; and the skills to leverage this knowledge with IT tools to execute marketing strategies. Students begin to develop the quantitative and qualitative skills and knowledge to make effective and ethical decisions in both the consumer and business markets. Topics include financial marketing, the marketing mix, environmental scanning, segmenting, targeting and positioning. Students planning to enter the Marketing Management Major must obtain a 2.67 GPA (B-) in this course.

Requisites

Antirequisite: CINP 912

Relevant Programs

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Course Sections

Class Number
5518
Type
LEC
Dates
Sep 14, 2020 to Dec 18, 2020
Delivery Options
Online  
Fees
Domestic Fee non-credit $716.69 Click here to get more information
International Fee non-credit $0.00 Click here to get more information
Class Number
5519
Type
LEC
Dates
Sep 14, 2020 to Dec 18, 2020
Delivery Options
Online  
Fees
Domestic Fee non-credit $716.69 Click here to get more information
International Fee non-credit $0.00 Click here to get more information
Class Number
5520
Type
LEC
Dates
Sep 14, 2020 to Dec 18, 2020
Delivery Options
Online  
Fees
domestic non-credit $716.69 Click here to get more information
International Fee non-credit $0.00 Click here to get more information
Class Number
5521
Type
LEC
Dates
Sep 14, 2020 to Dec 18, 2020
Delivery Options
Online  
Fees
domestic non-credit $716.69 Click here to get more information
International Fee non-credit $0.00 Click here to get more information