Loading...

Course Description

This course presents a comprehensive framework for analyzing competition and developing successful marketing strategies. Students develop advanced skills in quantitative and qualitative tools and techniques in order to analyse, predict and understand a company's relative position, the general market situation, the future of the industry, and the opportunities, threats and environmental forces that may impact the future success of an industry, a company, a product or a service.

Requisites

Prerequisite: CMKT 300

Relevant Programs

Loading...

Thank you for your interest in this course. It is not scheduled for the current academic year.

Use our Course Search to find courses that are offered this year.