where fun toy ideas take physical form
Are you interested in toy invention and looking for hands-on learning and guidance from industry experts like Spin Master?

Our Course Series in Toy Invention will give you the knowledge and skills needed to pitch toy concepts to professional toy companies. Learn how to prototype a toy concept, test your concept, and then get direct feedback from industry professionals. You’ll walk away with a portfolio displaying your toy ideas and newly acquired presentation skills, including a complete prototype and a video you created to promote your toy.

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Industry and Careers
This course series can lead to career paths in roles such as:

  • Toy inventor
  • Toy and games inventor
  • Toy entrepreneur

Who Should Take This Course Series?
Playful, open-minded makers interested in pursuing a career in toy invention. Our learners come from a variety of diverse backgrounds, including – but not limited to – education, psychology, storytelling, design (industrial, graphic, etc.), engineering (mechanical, industrial, etc.), and other technology fields.

What Will You Learn?
This program is highly experiential and project-based, and it will include in-studio learning as you progress through different stages of the toy concept development process.

After completing this course series, you will be able to:

  • Identify the principles of toy invention and elements of gamification.
  • Apply creative tools and methods to find novel ideas for toys.
  • Prototype toy concepts.
  • Conduct market research.
  • Identify the relevant intellectual property protections required for a toy invention.
  • Successfully communicate new toy concepts – verbally, in print, and in video.

In collaboration with:

Ryerson University The Chang School of Continuing Education and The Creative SchoolSpin Master logo Shenkar logo

Who Teaches the Courses?

Paul ReynoldsPaul Reynolds
Paul Reynolds is a veteran toy designer and inventor with Spin Master, a Canadian global toy and entertainment company that has been designing, developing, manufacturing, and marketing consumer products for children around the world since 1994. Over the past 15 years at Spin Master, he has led design teams in the creation of numerous new brands and innovative new products. Highlights include Pixos, Dr. Dreadful, Marshmallow, and Bunchems, which won him a coveted Toy of the Year Award. Paul has a passion for innovation and inventing toys that inspire children with a sense of awe and wonder. He has lectured and judged at many colleges, universities, and design competitions and is passionate about bringing the best out of others’ ideas.

Lorena EscandonLorena Escandon
Dr. Ma-Lorena Escandon-Quintanilla is an Assistant Professor for the School of Creative Industries at Ryerson University. Lorena is a creative animator and a consultant in innovation, creativity, and new product development. She studied Information Technology at the University of Monterrey in Mexico, earned a master’s degree in Entrepreneurship at Lund University in Sweden, and holds a PhD in Innovation Management from the École de Technologie Supérieure in Montreal, Canada. In her research, she combined theories of idea generation with the use of information technologies – specifically, how to use data analytics to create innovative ideas. Her academic fields of expertise include innovation management, collaboration processes, and innovation tools and techniques. She is interested in helping individuals and teams identify areas of opportunity for innovation, facilitating collaboration, and knowledge dissemination.

Course Series Requirements

  • Successful completion of 4 required courses

This course series is cohort-based; all participants will move through the completion of the four required courses as a group. You should be prepared to commit to completing the entire course series, which will take place over one academic year (Fall and Winter terms). CDTI 100 and CDTI 110 will take place in the Fall term, and CDTI 120 and CDTI 130 will take place in the Winter term.


How To Apply

We are looking for creative, curious, open-minded participants who are willing to play, share, and work with others. The application process for this course series involves the following steps:

  • Email a letter of interest (one page maximum) explaining why you want to participate in the program, along with your curriculum vitae (CV) or resumé, to Lorena Escandon, Academic Coordinator, at lorena.escandon@ryerson.ca. Be sure to include your contact information.
    • The program instructors will review your application and contact you to arrange an interview.
    • Following the interview, selected applicants will be given an assignment to complete (instructions and timeline will be provided). The program instructors will review the assignment submissions and communicate the decision of acceptance to successful applicants.
  • If you have been accepted into the program, enrol in the two Fall term courses (CDTI 100 and CDTI 110). Classes begin the week of January 17, 2022.

Applications will be accepted until the program capacity has been reached.

Our Partners

Spin Master

Spin Master logoSpin Master is a leading global children’s entertainment company that creates, designs, manufactures, licenses, and markets a diversified portfolio of innovative toys, games, products, and entertainment properties. Spin Master is best known for award-winning brands including Zoomer®, Bakugan®, Erector® by Meccano®, Hatchimals®, Air Hogs,® and PAW Patrol®.

Since 2000, Spin Master has received 103 Toy of the Year (TOTY) nominations and 30 wins across a variety of product categories, including 13 TOTY nominations for Innovative Toy of the Year. To date, Spin Master has produced eight television series, including the recently re-launched Bakugan Battle Planet and current hit PAW Patrol, which is broadcast in over 160 countries and territories globally.

Spin Master has 28 offices and employs over 1,700 people globally in Canada, United States, Mexico, France, Italy, United Kingdom, Russia, Slovakia, Poland, Germany, Sweden, the Netherlands, China, Hong Kong, Japan, Vietnam, and Australia.

Shenkar College of Engineering, Design and Art

Shenkar logoShenkar College of Engineering, Design and Art is a top-ranked public academy in Israel. It enjoys high acclaim among international academic and professional circles for the quality of its graduates and for the innovations that emerge from its laboratories. Shenkar’s goal is to foster an interdisciplinary environment where designers and engineers work together shaping the future of technologies.

Shenkar was founded in 1970 as a “College for Fashion and Textile Technology,” with the goal of providing a skilled workforce for the then-blooming Israeli textile industry. Shenkar has since expanded to represent all classic design and engineering disciplines within its six fully-fledged design and art departments and five engineering chairs, as well as its twelve specialized research centres.

Shenkar’s toy invention program started at its School for Continuing Education and Diploma Studies at 2013. Led by Tal Schreiber, the program has dozens of graduates; over 70% are now professional toy inventors. The program’s success led to internationalization of the program, accompanied by collaboration between academic centres around the world.

Contact Us

Questions? Contact Client Services
Email: ce@ryerson.ca

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