This program is for students who wish to build an understanding in the sports marketing industry. While equipping students with metrics and analytical tools to effectively analyze the sport market, the program also adopts an applied approach of marketing theories and principles in the sports industry. Topics covered will include national and/or international sports sponsorship, branding, promotional events, media distribution, and financial management.

Course Series Requirements

  • Successful completion of 3 required courses

Related Certificate

The courses in this program may be applied to the Strategic Marketing certificate.

Contact Us

Questions? Contact Armand Gervais, Academic Coordinator.

Phone:  416-979-5000, ext. 2489

Additional Details


You may only select one of CMKT 504 or CMKT 829.