A social media presence enables senior management to share their perspectives with wider audiences, both external and internal, and garner reputational benefits from being online. Preparation for social media participation includes identifying the goals of social participation, selecting the right social platform, minimizing the risk of participation, and guiding the social conversation.
Course Series Requirements
- Successful completion of 3 required courses
The courses in this program may be applied to the Public Relations certificate.
Questions? Contact Nick Douloff, Academic Coordinators.