This program provides various techniques to measure marketing performance in organizations; it introduces the use of theories of social sciences and metrics to allow marketers to understand, analyze, and respond to consumer needs in the digital age. Students will learn how to effectively prepare, analyze, and interpret large databases and use both qualitative and quantitative tools to make strategic and sound marketing decisions.

Course Series Requirements

  • Successful completion of 3 required courses
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Related Certificate

The courses in this program may be applied to the Strategic Marketing certificate.

Contact Us

Questions? Contact Armand Gervais, Academic Coordinator.

Phone:  416-979-5000, ext. 2489
Email:  agervais@ryerson.ca

Additional Details

Courses

You may only select one of CMKT 400 or CMKT 700.