Make your entrance on the world stage with an Entering Foreign Markets certificate
International expansion is an exciting time for a business. But there’s also a lot to navigate: new cultural norms, different politics. And growing businesses need a skilled professional on hand to help them navigate the complex process of entering new international markets. That’s where The Chang School comes in. We offer a unique Certificate in Entering Foreign Markets that will train you to become this professional – and excel in a fast-growing segment of the marketing industry.
More and more businesses are expanding beyond their original borders into international markets and our certificate provides everything you need to get started or get ahead in this exciting field. You’ll start off with coursework in global management and international marketing that will show you how to effectively communicate marketing ideas and business concepts in a cross-cultural environment. Then, you can take your pick of which foreign market you want to specialize in. North America? Asia? Europe? The Middle East? We can teach you about them all.
Our certificate offers flexibility, allowing you to complete courses online and on your own timeline, in between any other responsibilities.
Companies need people with the knowledge and skills to assess international markets, understand the complexities, navigate the unpredictability, and share the best entry strategies. Step up and help them make it a success, every time.
Who should take this Entering Foreign Markets certificate?
- You’re a graduate in a non-business-related field who wants to gain some foundational knowledge in international business
- You’re a professional who wants specialized skills in evaluating foreign markets for entry
- You’re an advertising or communications professional who needs skills in effective marketing across borders
- You’re a new graduate who wants to complement your degree with a certificate related to international business
What will you learn while taking the Entering Foreign Markets certificate?
You’ll learn how to:
- Effectively communicate marketing ideas and business concepts in a cross-cultural environment
- Define and understand the basic functions of management
- Demonstrate an understanding of the theory and application of the “four Ps of marketing” model
- Leverage primary and secondary marketing-metric research to inform decision-making
- Formulate and implement effective cross-border marketing strategies that resonate with diverse audiences
- Identify and analyze diverse types of risks for business, including political risk
- Demonstrate specialized knowledge of the business environment in a specific global region of interest to you
Career Options
This certificate can prepare you for jobs like:
- Global markets researcher or analyst
- International marketing and communications consultant
- International business development consultant
Certificate Requirements
- 3 required courses
- 1 elective
- Cumulative grade point average (GPA) of 1.67+
Admission Criteria
Recommended:
- Ontario Secondary School Diploma (OSSD) or equivalent
- With six Grade 12 U or M credits
OR
- Mature student status
If you’re an undergraduate student, you should be aware of possible certificate restrictions. For complete details, check Curriculum Advising.
Questions?
Contact Client Services ce@torontomu.ca
